Before you ask what’s wrong with me, ask who decided.

Most advice and content about how to live, lead, and work arrives with the standards already built in. What counts as leadership. What counts as healing. What counts as too much, or not enough.

This writing starts by asking where those standards came from, who do they serve, who do they dismiss and how do they move in ordinary interactions.

Some of the articles look at power: how power structures get to define what’s “personal,” and what gets lost when we accept that definition. Some of it looks at manipulation tactics and management styles that are covertly manipulative: how can care, professionalism, organizational culture, and feedback be tools of control.

And the personal and professional development industry doesn’t get a pass either, its narratives, authority and structures are worth examining too. Here, we name things as they are, no hedging, no diluting of truths that don’t actually serve our development.

  • الجهد او الكدح المعرفي-الذهني: العمل الذي لا يحتسب

    الجهد او الكدح المعرفي-الذهني: العمل الذي لا يحتسب

    إذا وقعت شجرة في غابة ولم يكن أحد موجوداً ليسمعها، هل تصدر صوتاً؟ سألت نفسي هذا السؤال مراراً وتكراراً حول العمل الذي قمت به وحدي في بيتي الصغير في برلين خلال الأربع سنين الماضية. الوقت والجهد الذي انفقته في البحث والتشكيك والتحليل وتوليف المعرفة لعملي في الكوتشينغ. أو الوقت والجهد الذي انفقته في فهم نفسي…

  • Epistemic Cognitive Labor: The Work Nobody Counts

    Epistemic Cognitive Labor: The Work Nobody Counts

    If a tree falls in a forest and no one is around to hear it, does it make a sound? I asked myself this question continuously about the work I did alone in my tiny home in Berlin over the past four years. The time and effort I put into knowledge acquisition, contestation, analysis, and…

  • On Self-Improvement: Before asking what’s wrong with me, let’s ask what’s wrong with the standards we’ve been given

    On Self-Improvement: Before asking what’s wrong with me, let’s ask what’s wrong with the standards we’ve been given

    When I told friends I was pivoting from marketing and communications into coaching, they paused, took a minute before responding, as if to rehearse what to say. Their response was always some version of the same thing: yeah, mmm.. okay, could work, but be careful not to fall into the trope of the “positiveness guru”.…

  • بين التسليم وجلد الذات: كيف تعلّمنا نلوم حالنا

    بين التسليم وجلد الذات: كيف تعلّمنا نلوم حالنا

    أوقات أسباب التعب يللي منحسه ما بتكون واضحة، منفكّر لازم نشتغل اكتر، نتحمّل شوي زيادة، نلاقي غير طريقة، نرضى بالواقع، او نغيّر حالنا، ومحيطنا. دايما عارفين وحاسين بكل الظروف يللي منقطع فيها، بس محيّدينها، ولا مرة سألنا، او سمحنا لحالنا نسأل، كيف أثّرت فينا هالظروف ولأي مدى قدام الكل منقول ما مننكسر، ما منوقع، ومنتحدى،…

  • The Workplace Loves Your Passion.. Until You Disagree

    The Workplace Loves Your Passion.. Until You Disagree

    The paradox behind the advice “don’t take it personally” On the surface, “don’t take it personally” is usually framed as sound advice, and expected to be received as a constructive one.  But what does “personally” mean? And who gets to define what counts as “personal”? Across workplaces, employees are asked to invest themselves fully in their…

  • When Care Undermines Self-Authority

    When Care Undermines Self-Authority

    Do you know those moments when something feels off in a seemingly nice interaction? When care is loud, but there is something you can’t quite name? When offers present themselves as protective, yet feel unsafe both to accept and to refuse? Or when rejecting an offer, or setting a boundary, is met with shock or…