My Approach is built around multiplicity of truth
Experiences don’t emerge in neutral conditions. They are shaped by history, uneven distributions of power, and what each of us has had to negotiate, internalize, or resist in order to move through the spaces we inhabit.
My coaching works with what is real, constraining, and negotiable all at once. It refuses the separation of the person from the conditions they move through. It rejects both the idea that conditions are fixed and determining, and the idea that the right mindset, willpower, or hard work can override them. Neither the person nor the conditions are the whole story. The work holds both as always in relation. Together we work with what becomes visible when experiences are held in full view, on their own terms, without being managed into coherence or resolved into action before they’ve been fully understood.
This means there is no single framework that fits, no universal truth about what an experience means or where it should go. The work adapts to the person, their context, and their own ways of making sense of what they’re navigating.
The coaching is co-created, not prescribed. It draws from feminist theory, critical inquiry, coaching, neuroscience, and relational intelligence, and shaped above all by attunement to lived experiences and the understanding that the person is always the authority of their own experiences.
Working together
The coaching is offered in one-on-one sessions, online or in person in Berlin, in English or Arabic. Engagements are structured around your pace and what the work requires, not a predetermined number of sessions or a fixed program.
The chemistry call is where we establish whether this is the right fit, for both of us.
What people I work with say!
Zeina helped me see through my confusion. I came out of coaching feeling empowered.
— Alexa C.
I was accompanied as I worked through what felt tangled, until I could make sense of it
— Rita H.
I came away with a clearer sense of what was right for me, without being handed a “right answer”.
— Salma N.
About Me
I’m Zeina Masri, a coach, strategist, and narrative analyst, with a background spanning biochemistry, fine arts, marketing, and over fifteen years working across Beirut, Dubai, and Berlin. Professionally trained and certified in coaching, NLP, and hypnosis.
My current work is analytically grounded in critical communication theory and radical feminist theory, drawing on thinkers who refuse the separation of the personal from the political and the individual from the structural.
My coaching practice was built from the intersection of theory and the experience of moving through systems that made certain paths legible and others invisible, and from the questions that my experiences made impossible to stop asking.
RADICAL COACHING 