My Approach is built around multiplicity of truth
It is a situated, relational practice grounded in the understanding that people’s experiences are shaped by context, history, relationships, power, and culture, not just by mindset.
The work stays with what becomes visible when experiences are held in view as a whole, rather than managed in isolation.
It is co-created, not prescriptive. I don’t diagnose problems, deliver solutions, or promise outcomes. Instead, I offer coaching oriented toward clarity, agency, and meaning as they emerge in lived contexts, not as ideals imposed from outside. The coaching adapts to the person, not the other way around.
My approach draws from coaching, neuroscience, feminist theory, critical inquiry, and relational intelligence, but it is shaped above all by attunement to lived experiences rather than adherence to any single framework.
What people I work with say!
Zeina helped me see through my confusion. I came out of coaching feeling empowered.
— Alexa C.
I was accompanied as I worked through what felt tangled, until I could make sense of it
— Rita H.
I came away with a clearer sense of what was right for me, without being handed a “right answer”.
— Salma N.
About Me
I’m Zeina Masri, and I’m a coach and strategist interested in how we relate to ourselves, others, and systems of power across professional, social, and cultural contexts.
I hold degrees in biochemistry, fine arts, and marketing, and I’m professionally trained and certified in coaching, NLP, and hypnosis.
Before focusing my work on coaching, I spent over 15 years in marketing and communications across Beirut, Dubai, and Berlin, with a focus on strategy, positioning, and human behavior.
RADICAL COACHING 